Scorability designed to help college coaches, athletes navigate recruiting process
April 2, 2026
Brian and Catherine Cruver were disillusioned by the college recruiting process by the time their son signed an athletic scholarship to play football at Florida Atlantic University.
Carson Cruver, a 2023 graduate of St. Michael’s, was a 6-foot-3 quarterback with a big arm and even bigger ambitions. He soon learned there were hazards to escape before leapfrogging from high school football to big-time college sports. There are camps to attend, recruting services to pay for, countless interviews with college scouts, decisions to make.
“We paid for all the services that were kind of a ripoff,” Brian Cruver said. “We thought we were doing the right thing by doing all the social media stuff that kids do. We were learning the hard way about how recruiting works. We finally figured it out after it was all over. Most parents really don’t know how it works. Once it’s over, they say, man, I wish I had done that three years ago.”
Carson Cruver, by the way, recently transferred from FAU to the University of Kentucky.
Brian Cruver described college recruiting in three words: “It’s a mess.”
Cruver, who describes himself as a “serial entrepeneur,” has built highly successful high-tech tech companies for more than two decades. After Carson enrolled at FAU, he decided to use his technological expertise to create a company that helps high school athletes — and college coaches — navigate college recruiting.
That’s when Cruver and business partner Brett Andrew developed Scorability, an Austin-based sports technology company that has developed a platform for college sports recruiting. Scorability, launched in 2024, serves about 4,500 college programs, 1.5 million athletes and roughly 27,000 camps nationwide.
As for high schools in Texas, 16,659 football players from the state are on the Scorability platform. Nearly 2,000 of those athletes are from the Austin area. Nationally, about 190,000 football players are on the platform.
Their goal is to make coaches’ lives easier while making the recruiting process more equitable and transparent for athletes.
“You have college coaches running around with two phones,” Cruver said. “They don’t know their kids, their marriages are failing. They’re trying to recruit 365 days of the year. They have no tools that would make it more efficient.”
So, how does Scorability work?
In a nutshell, the startup provides data and AI-based recruiting tools to college coaches who ordinarily would sort through thousands of potential recruits without the help of such technology. Scorability has raised $51 million from investors that include Silverton Partners, Next Coast Ventures and Bluestone Equity.
Scorability is free to use for parents and athletes. College athletic programs pay between $10,000 and $40,000 annually, depending on their type of access.
Goal is to make college recruiting easier for prospective recruits
With the advent of NIL, which allows college athletes to receive compensation for endorsements over their name, image and likeness without losing eligibility, college football recruiting has never been more muddled, Trinity head football coach Jerheme Urban said. Urban said he met Cruver three years ago when he tried to recruit Carson to play for the Tigers. Urban recalled being impressed by Brian’s background in technology and they stayed in contact. Trinity soon signed up for Scorability.
“It has expanded our recruiting pool,” Urban said. “It combines measurements with a player’s evaluation and gives us a deeper insight for recruiting purposes.”
Parker Cundiff, assisant general manager for the University of Texas at San Antonio football team, said Scorability has helped the Roadrunners recruit more effectively.
As an example, Cundiff said college coaches might be told of a player who’s 6-foot-2. But when they travel to watch him in a football camp, they learn he’s an even 6 feet.
“A lot of (recruiting) services go by word of mouth,” he said. “But if you see someone on a video (provided by scorability), you can actually see the kids in different events. They made things simple for us to understand and its readily available.”
Bob Benson, associate head coach and defensive coordinator at the University of Pennsylvania, said in a testimonial posted on Scorability’s website that the service also provides “off-the-field mentality” assessments along with metric and academics that “completes the athlete profile.”
“If you’re tired of going on the road and going to camps all over the 50 states, especially as a national brand like Penn who recruits the whole country, let Scorability do it for you,” Benson wrote.
While football was the vehicle that got Scorability into high gear, it has expanded to included volleyball, soccer, men’s and women’s basketball and baseball and softball. From NCAA Division I sports to NAIA, Cruver sees a future where all high school athletes and college coaches can benefit from his platform.
“This is built as much to help a D3 volleyball team as much as the University of Miami football team,” he said.